Can Your Buyer Repeat
Your Value Proposition?
20 binary questions. 5 dimensions. No middle ground.
The test is simple: if your champion can't explain why they should buy from you in one sentence to their boss, your value proposition isn't working.
This diagnostic tests five dimensions of value proposition strength — including whether the type of value you articulate matches the type your buyer actually decides on.
Available to Aieutics clients
Articulation Clarity
Can you say it in one sentence a buyer would repeat?
Buyer-Centricity
Is the value framed in the buyer's world, not yours?
Differentiation
Does your buyer know why you and not the alternatives?
Quantifiability
Can the buyer build an internal business case?
Value Type Alignment
Does the value you articulate match the value your buyer decides on?
Includes: Value Type Framework
This diagnostic includes a Value Type framework based on Philippe Meda's innovation research — helping you identify whether you're pitching Financial value to an Operational buyer, or Strategic value to a Financial decision-maker.