Is Your Pricing Grounded
in Buyer Reality?
18 binary questions. 5 dimensions. No middle ground.
Most founders set a price and move on. This diagnostic tests whether your pricing is validated by real buyers, structured for how they budget, and coherent with your ICP and value proposition. Because a price that can't navigate procurement is not a price — it's a wish.
Available to Aieutics clients
What This Tool Tests
WTP Evidence
Has anyone actually committed to paying?
Pricing Model Fit
Does your structure match how your buyer budgets?
Budget Alignment
Do you know where the money comes from inside the buyer's organisation?
Unit Economics
Does your price capture enough value to build a business?
Triangle Coherence
Does your pricing reinforce your ICP and value proposition?