Does Your Initiative Have
an Internal Market?
18 binary questions. 5 dimensions. No middle ground.
Most corporate innovation initiatives skip from “problem is funded” to “pilot is designed” without establishing who inside the organisation will actually adopt the output. Funding is not adoption. This diagnostic tests whether you have an internal market — before you build a pilot around one that doesn't exist.
Available to Aieutics clients
What This Tool Tests
Internal Customer
Can you name the people — not functions — who will change their behaviour?
VP Translation
Is the value stated in the customer's vocabulary, validated by them?
Adoption Cost
Have you mapped what adoption costs — workload, political, opportunity, switching?
Triangle Health
Is the initiative team / sponsor / customer dynamic understood and managed?
Classification Fit
Is your Layer 1 effort calibrated for your initiative's actual classification?