Using an existing product or service

We are adopting a tool or platform that already exists. We are connecting it to how we work today.

e.g. Adding an AI writing assistant to your marketing team's workflow, or using an AI-powered forecasting feature inside your existing ERP.

Something new or adapted

We are building, adapting, or combining capabilities where the application, workflow, or use case does not yet exist.

e.g. Building a custom recommendation engine for a client segment no one has targeted before, or combining internal data sources in a way the organisation hasn't done.